You don’t need to publish 100+ articles every month to get ROI from SEO

NOT every startup has the resources to publish 100s of articles every month.

And if you think publishing that much content is the only way to do SEO, you need a different perspective.

I’ve worked with dozens of early-stage brands where we only published 8–14 articles every month.

It didn’t generate a lot of site traffic for our clients but helped us generate LEADS and business inquiries for their business.

Most of all, it generated LEADS for their business.

Here’s how:

👉 1/ By prioritizing high business value keywords > high search volume keywords.

When you have the bandwidth to publish 100s of articles/ month, you get the freedom of choosing TOFU and MOFU search topics.

This may not generate leads but help in creating brand and product awareness.

But the game changes when you have a tight schedule.

This is where you should focus more on the “Business value of keywords” & less on “search traffic potential”.

👉 2/ Playing the long-term and sustainable SEO game

Start with high buying intent topics first and then increase your content width.

Over time, it will help you build a content inventory that covers your niche well (takes time and consistency).

Only brands with a long-term SEO vision can play this game.

Example 👇

Currently, working with a brand (IT training institute) where we follow this content strategy:
> Create the money pages (service and training)
> Create location-specific pages to rank for local regions
> Published BOFU keywords (subject _ syllabus, subject_projects) where the chance of generating leads is higher.

Last month we generated around 30 leads.

By this month, we will generate 90+ (3x growth) training leads for their classroom training with ~3k visits.

This is how we focus our SEO strategy — prioritizing outcome over traffic.

That’s the wrap. Have questions? Drop them below and I will answer.

Have SEO requirements? let’s discuss this over a quick meeting.

Need help in SEO?

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