Content Marketing ROI [Formula + FREE Template] “ IamRafiqul

  1. Measuring the website traffic as an only KPI is not content marketing evaluation (I will explain why).
  2. Calculating the effectiveness without aligning it with your content marketing goal is not the correct way of measuring.

What Is Content Measuring/ROI?

Mistakes to avoid while calculating the ROI

  1. Working on too many KPIs
  2. Not aligning your content marketing goal
  3. Wrong expectations

1. Working on too many KPIs

2. Not aligning your content marketing goal

3. Wrong expectations

Calculating return and Investment

Calculating investment in content marketing

Cost in planning and strategizing

Cost of creating and managing content

  • Domain and hosting cost
  • Podcast mic
  • Video editing software
  • SEO tools
  • Email marketing software, and many more.

Calculating Return in Content Marketing

1. Value of leads

2. Value of your site traffic

Metrics to measure the effectiveness of content marketing

Returning visitors and New visitors

Funnel conversion

Final words

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