5 Easy tips to Use Content as an Asset For your Business
Most probably, you’re creating “SEO-OPTIMIZED” Content to drive visitors to your site.
Yeah, top of the funnel is super important to get “MORE REACH & NEW CLIENTS.”
For that purpose, you may even leverage YouTube.
But have you ever considered the custom retention rate?
How many customers have you retained over last year/ last 6 months/ etc.?
Here’s the fact:
Acquiring new customers can cost 5x more than retaining existing customers.If acquiring 1000 new customers cost the company $5000, then retaining the same number of existing customers will cost $1000.
[Hence, Cost of customer acquisition>> Cost of customer retention]
Basically all of this says focus equally or even more on “CUSTOMER RETENTION” as compared to “CUSTOMER ACQUISITION”.
But how?
You’ll find many ways to improve the customer experience for sure, take time and study it.
Here, I’ll share what has worked well for me to retain clients?
- Record content for future
In my service, I sometimes have to explain how to implement the content marketing template,
or,
keyword research template,
or even SEO Audit report.
Instead of explaining things to every single clients, I record it either by creating a checklist/article, or by recording a video.
And, I do it in a way that I can use that same content for my future clients.
Why is this helpful?
It gives your customers an instant solution to their problem. Also, you save your time to watch Netflix shows.
Things you need to do:
From the day, write consider every questions that you get asked regarding your services or products.
Don’t shoot videos for every silly questions like how to create a gmail Account.
Only choose those questions that are repetitive in nature.
Next, create a A TO Z Guide to solve those questions and save it for future.
Again, even if you’re creating video content for clients, consider adding a transcript to the video.
Why?
SEO benefits.
2. Creating HUB
Though you may not get tons of queries or questions, many Saas companies will definitely get.
SO for them this is super important to create a Knowledge Hub or whatever you name it.
Pro Tip: Don’t think of creating a knowledge Hub at one sitting.
Instead, keep adding questions whenever you start noticing some similar pattern.
Next, please structure those questions accordingly.
Don’t just put all at one place.
Questions could be segemented as:
Sales department
Installation demo
etc.
That’s all.
Please let me know how you’d use content to improve client experience?
